As a rat learned how to navigate a maze, its mental acitvity decreased. As the route become more and more automatic, each rat started to thinking less and less

Loop of habit: cue or trigger that tells your brain to go into automatic mode, routine, reward

Your brain can’t tell the differenec between good and bad habit

Craving is what makes cues and rewards work. Who doesn’t want to be more than what they are?

Once a monkey had developed a habit, once its brain anticipated the reward, any distractions held no allure

The cue, in addition to triggering a routine, must also trigger a craving for the reward to come

In product selling, sell a sensation as reward

To change a habit, you must keep the old cue, and deliver the old reward, but insert a nwe routine

When you make a self inventory, you are figuring out all the things that make you do something

Alcoholics crave a drink because it offers escape, relaxation, companionship, etc

Most people habits have occured for so long they don’t pay attention to what causes it anymore

Once you are aware of how your habit works, once you recognize the cues and rewards, you are halfway to changing it

Without a higher power in my life, without admitting my powerlessness, none of it was going to work

A belief helps in changing one’s habit

When things are tight, we often get back to old habit

Devote yourself to creating a habit of excellence

Focus on one thing to start a chain reaction

Individuals have habits, groups have routines

We needed a focus that would bring people together, that would give him leverage to change how people worked and communicated

Having small wins along the road of changing habit will helps

Have a mental visualization could be a powerful tools in rehearsing your habit

Create cultures shere new values become ingrained

Highly self disciplined adolescents outperformed their more impulsive peers on every academic performance variable

Willpower occurs without thinking about it

Focus on the customer, not the product

Writing out a plan helps patient to get ahead in their progress

What employees really needed were clear instructions about how to deal with inflection points

Listen, acknowledge, take action, thank them, explain the problem. LATTE

If you tell people that they have what it takes to succeed, they’ll prove you right

When people are asked to do something that takes self control, if they think they are doing it for personal reasons, if they feel like it’s choice or something they enjoy because it helps someone else,, it’s much less taxing

Giving employees a sense of control improved how much self discipline they brought to their jobs

Even destructive habits can be transformed by leaders who know how to seize the right opportunities. Sometimes, in the heat of a crisis, the right habits emerge

It’s okay to be ambitious, but if you play too hard, your peers will unite against you

Creating a successful organizatiom isn’t just a matter of balancing authority, leaders must cultivate the habits thay both create a real and balanced peace and, paradoxically, make it absolutely clear who’s in charge

Avoid carelessness in other departments job, it’s a together responsibility

Hiding what you know is sometimes as important as knowing it, not all people are enthusiastic snout a computer program scrutinizing their life

More than 50% purchased occured at the moment customer saw a product om the shelf

You like what is familiar to you

If you dress a new something in old habits, it’s easier for the public to accept it

Getting people exercise in groups makes it more likely they’ll stick with the workout

Social habits are what fill the streets with protesters who may not know one another. And it endures because a movement’s leaders give participantd new habits that create fresh sense of identity and a feeling of ownership

Our deepesr realtionships tend to be with people who look like us, earn about the same amount of money, and come from similar backgrounds

There’s a natural instincf embedded in friendship, a sympathy that makes us willing to fight for someone we like whem they are treated unjustly

Weak tie acquintances were often more important than strong tie friends because weak tie acquintances give us access to social networks where we don’t otherwise belong

Peer pressure works

You start to see yourself as part of a vast social enterprise, and after a while, you really believe you are

pathological gamblers fot more excited about winning than the average

To modify a habit, you must decide to change it