Key Points from Book: It’s Not How Good You Are, It’s How Good You Want To Be

Nearly all rich and powerful people are not notably talented, educated, charming, or good looking. They become rich and powerful by wanting to be rich and powerful

Strive for excellence, for mediocrity is too mainstream

What do you want to be? Have a vision, dream big and work toward it

Seek criticism, not praise

There are no excuses, it’s your responsibility

Don’t claim ownership or ideas, share with other

Don’t look for the next opportunity. The one you have in hand is the opportunity

Accentuate the positive, eliminate the negative

Do not put your cleverness on front of the communication

Don’t promise what you can’t deliver. Surprise your client by giving more than what they ask for

Know your clients aims, what do they really want?

Don’t take no for an answer, try again

When it can’t be done, do it. If you don’t do it, it doesn’t exist

The person who make mistakes is unlikely to make anything

Fail, fail again, fail better- samuel beckett

It’s wrong to be right, being right is boring

It’s right to be wrong

Don’t be afraid of silly ideas

Make your advertisement unforgetable

It’s not what you know, it’s who you know

Don’t give a speech, put on a show

Getting fired can be a positive career move

Be unfashionably, take the risk

Rough layouts sell the idea better than polished one

If you get stuck, draw with a different pen

Suppliers are only as good as you are

Fly or die

Don’t be afraid to work with the best

Take the risk to become fabulous, even of you get fired your life will survive

Lines slogans win business

Present anything on Tuesday


About Journeyman

A global macro analyst with over four years experience in the financial market, the author began his career as an equity analyst before transitioning to macro research focusing on Emerging Markets at a well-known independent research firm. He read voraciously, spending most of his free time following The Economist magazine and reading topics on finance and self-improvement. When off duty, he works part-time for Getty Images, taking pictures from all over the globe. To date, he has over 1200 pictures over 35 countries being sold through the company.
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