Key Points from Book: It’s Not How Good You Are, It’s How Good You Want To Be

Nearly all rich and powerful people are not notably talented, educated, charming, or good looking. They become rich and powerful by wanting to be rich and powerful

Strive for excellence, for mediocrity is too mainstream

What do you want to be? Have a vision, dream big and work toward it

Seek criticism, not praise

There are no excuses, it’s your responsibility

Don’t claim ownership or ideas, share with other

Don’t look for the next opportunity. The one you have in hand is the opportunity

Accentuate the positive, eliminate the negative

Do not put your cleverness on front of the communication

Don’t promise what you can’t deliver. Surprise your client by giving more than what they ask for

Know your clients aims, what do they really want?

Don’t take no for an answer, try again

When it can’t be done, do it. If you don’t do it, it doesn’t exist

The person who make mistakes is unlikely to make anything

Fail, fail again, fail better- samuel beckett

It’s wrong to be right, being right is boring

It’s right to be wrong

Don’t be afraid of silly ideas

Make your advertisement unforgetable

It’s not what you know, it’s who you know

Don’t give a speech, put on a show

Getting fired can be a positive career move

Be unfashionably, take the risk

Rough layouts sell the idea better than polished one

If you get stuck, draw with a different pen

Suppliers are only as good as you are

Fly or die

Don’t be afraid to work with the best

Take the risk to become fabulous, even of you get fired your life will survive

Lines slogans win business

Present anything on Tuesday


About Kevin

Kevin is a research analyst at a macro research firm and a private fund manager since 2012. He holds a Master of Management in Finance degree from McGill University and has passed all levels of CFA and FRM exam. Kevin is an avid traveler and photographer, with a record of 33 countries visited in 2019. He is a freelance contributor at Getty Image and is running two website in his spare time, and
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