Key Points from Books: Born to Blog

Anyone could blog, all you need is a willpower and discipline

Respect your intuition, sharpen your perspective and expression of your beliefs

Relate to a bigger blog, don’t compare

Search for the why you blog instead of how to blog

Find your blogging voice

There are no shortcuts in blogging, build it from scratch and prepare for the long term

Focus on your passions

Be flexible, what topics do you like to write? Which one get most feedback? Do you need to expand your scope?

Be consistent in blogging, daily or weekly, it is your choice

Have the courage to keep blogging

Have a personal touch with your readers

Keep your post short and have a hearty headline. Have the courage to be imperfect and entertain your readers

What is the best you do? Dreaming, storytelling, persuading, teaching, or curation (hobby)?

Peer review is more persuading than advertisement

Business bemefits of blogging:
Brand awareness
Direct sales
Indirect sales
Sales support
Research and development
Public relations
Crisis management
Search engine traffic

Developing a content plan:
Clearly outline your blog’s objective
Who is your target reader?
What’s the core topics?
Make a calendar of posts
Decide your roles and responsibility

Negative comment is rare and should be taken as feedback

How to posts are the best post to attract readers

Have a principle in your company and every decision should be taken by considering it

Make a proof in doing what you promises:
Describe the problem and promise a solution
Solve the problem
Let them know you have more to give

Attracting reader:
Giving your best
Add your blog to business card, ppt, invoices, etc.
Contribute to other publications
Get sctive on your reader’s social channel
Use search engine optimization
Host guest bloggers
Join and sponsor conversations (forum)
Reward your readers by visiting them too

Good blogging habits:
Write every day, publish on schedule
Master your subject
Ignite conversation
Build your support team

Know that your blog could change the way people lives, although maybe not a lot of people but changing one people life or even saving their life is worthless

About Kevin

Kevin is an Emerging Markets Research Analyst at a global macro investment firm based in Montreal, Canada. Originally trained to be a medical doctor, he found his passion in capital markets after being involved in managing portion of his family’s equity portfolio. Kevin holds Masters degree in both finance and management, has passed all levels of CFA exam, and is a certified Financial Risk Manager (FRM), Chartered Alternative Investment Analyst (CAIA) and Professional Financial Modeller (PFM). He read voraciously and has a hobby of tinkering (read: programming) his systematic equity and volatility trading model for the “Quantimental” investment firm he founded. In his spare time, Kevin likes to travel the world and become a freelance photographer for Getty Images. To date, he has a portfolio of over 1200 pictures across 35 countries.
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